About Us

Adina Zemanek

EATS Board Member, 2016-2021

I graduated in sinology at the University of Bucharest (2000) and completed my PhD at the Institute of Ethnology and Cultural Anthropology, Jagiellonian University in Krakow (2010).

I started out with an interest in the Chinese language, which I always perceived from an applied perspective and in a broader context. I drew upon my experience in teaching Chinese for writing a two-volume textbook of Chinese grammar targeted at Polish university students and the general public. My graduation thesis at the Department of Oriental Languages and Literatures in Bucharest was devised as a case study in language planning and concerned the process of implementing the standard Chinese language in Chengdu. My PhD dissertation marked a turn towards popular culture and discourse analysis, which is a methodological framework I have employed ever since. It examined the image of women as constructed in article texts from two PRC editions of international fashion magazines – Elle and Cosmopolitan. The outcome of my research was published as a monograph.

My current research project retains a focus on texts of popular culture but expands in scope towards the visual. In 2014, as a Taiwan Fellowship recipient, I started exploring a discourse of Taiwaneseness seen as recurrent themes concerning ethnicity, everyday life, national history and geography, articulated across a variety of contemporary texts: tourist souvenirs, comic books and films.

I have been working at the Jagiellonian University in Krakow since 2001. I am presently Assistant Professor at the Institute of Middle and Far Eastern Studies; I am also in charge of the Taiwanese Studies Centre, established in May 2016 with the aim of promoting Taiwan-related academic research and exchange and enhancing Taiwan's visibility among the general public in Poland.

Dr Adina Zemanek, Lecturer, University of Central Lancashire.

Adina Zemanek